Free field guide

Human On the Loop: The Demotion Audit

A field guide for anyone writing messaging for AI developer tools. It shows how accurate copy can quietly lower the standing of the person reading it, and gives you a four-pass audit you can run on one page on Monday.

What is inside

  • Narrative demotion, and why a true sentence can still lose the deal
  • The Right and Rejected 2x2
  • The Demotion Audit: four passes, one question
  • The “in becomes on” rewrite, and the terminal test that keeps it honest
  • A printable audit sheet and a Monday checklist

The four passes

01 Subject
Who acts in the sentence, the machine or the developer?
02 Verb
Is the developer's verb a checking verb or a deciding verb?
03 Authority
Can they see what the system is doing, stop it, override it and own the outcome?
04 Proof
Can they show that authority in a terminal, on their own repo, in ten minutes?

Written by Jon, who built pmmAgent from 27 years in product marketing. Read the talk recap for the short version.

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