Social Media

Campaign Social

When to use it

Use it when you are planning a run of posts that tell one story: a launch week, an event, a customer series or a brand moment. Each post gets its own job, so the campaign builds instead of repeating itself.

What to give it

• The campaign theme and the goal: awareness, registrations, trials, engagement.
• The platform: LinkedIn, X or both.
• The number of posts. Without one, it plans five: problem, proof, education, contrast and call to action.
• Brand voice notes. Specific instructions beat defaults.
• Assets you have: screenshots, quote cards, video, an event banner.
• Whether posts go out from a company page or personal profiles, and whether you amplify with paid.
• Proof and customer references you may use. If you share a competitor fact with its source, it gets its own contrast post.

It reads your Voice and Messaging and guidelines from the Brand Box.

Run it on the web

Open the Quick tab, choose Campaign Social from the tool picker, and paste your brief. Run it, then copy the briefing, use Open in Claude, or download it, and let your AI write the posts. Check the "Brand used" line to see which Brand Box parts shaped the result.

Run it in your AI

"Use pmmagent_elevate for a five-post LinkedIn campaign around Tuskor's spring release. Goal: demo requests. I have two screenshots and one customer quote."

The reply is the briefing, with the workspace named and a runs-left line. Connector access needs Solo or above.

Good output looks like

1. Campaign arc summary: what post 1 does, post 2 does, and so on.
2. Post-by-post briefs: the job in the arc, the format, a written-out hook, body guidance, the asset assigned to that post, and one call to action.
3. Engagement posts: two posts with a question or opinion invite.
4. Brand voice checkpoint: three things the campaign must sound like and two to avoid.

No post opens with "We're excited". The finished posts are publishable copy, with open items kept in a separate list.