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26 tools for product marketing

Each page covers when to use the tool, what to give it, how to run it on the web and in your AI, and what good output looks like. PRO marks the ten Pro tools.

Go to Market

Launch AnnouncementLaunch MessagingLaunch ReadinessPROProduct One-Pager

Positioning & Strategy

Category CreationPositioning FrameworkPricing NarrativePRO

Sales Enablement

Demo ScriptPROObjection HandlingRFP PrepPROSales NarrativePRO

Competitive Intel

Battle CardPROWin/Loss GuidePRO

Customer Intel

Buyer PersonaPROCase Study BriefPRO

Content & Comms

Analyst BriefCustomer Story BlogPROEmail SequenceNewsletterStakeholder CommsTechnical BlogThought Leadership

Social Media

Campaign SocialExecutive SocialLinkedIn Product PostX Product Post