Social Media
LinkedIn Product Post
When to use it
Use it for a product announcement you will post as yourself or a founder on LinkedIn: a launch, a beta opening, or a feature update. It is built around how the feed rewards posts, so the hook, formatting and link handling are settled before anyone writes a word.
What to give it
- The before and after result, ideally with a number: time saved, steps removed, errors reduced.
- The persona you are writing for and the pain they have.
- The launch stage: invite-only, public beta, general availability or feature update.
- What people did before this existed (a behavior or workaround, not a competitor).
- A customer quote or your own plain-spoken description of the pain.
- The call to action you want.
When something is missing, the briefing raises a flag instead of inventing it, for example when there is no measurable result or no authentic voice material. A beta mention in your brief sets the stage for you and flags it as assumed.
It reads your Voice from the Brand Box.
Run it on the web
Open the Quick tab, choose LinkedIn Product Post from the tool picker, and paste your brief. Run it, then copy the briefing, use Open in Claude, or download it, and let your AI write the post. Check the "Brand used" line to see which Brand Box parts shaped the result.
Run it in your AI
"Use pmmagent_elevate for a LinkedIn product post: Tuskor's new drag-and-drop dispatch board is in public beta, replacing the spreadsheet dispatchers use today."
The reply is the briefing, with the workspace named and a runs-left line. Connector access needs Solo or above.
Good output looks like
Eight parts for a Tuskor beta post:
- Transformation delta: "From spreadsheet dispatch to a live board", short enough to sit in the hook.
- The aha insight: the one mechanic that makes it work.
- Status quo rival: the workaround it replaces.
- Natural voice material: the pain in plain language.
- Mobile-safe hook: three options of 140 characters or fewer, outcome-first, problem-first and contrarian.
- Scannable benefits: three to five outcomes, not feature names.
- CTA brief: archetype, draft wording, and the link in the first comment.
- Media context: carousel, video or text-only.
Production notes set single-line paragraphs and roughly 1,200 to 1,500 characters.