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Positioning & Strategy

Category Creation

WEBYOUR AI

When to use it

Use Category Creation when the existing category frames you badly, or when you are defining a new one. It builds the case against the old frame, a testable definition of the new category, name options, a point of view, an adoption wedge and the proof you need to earn.

Available on Free, Solo, Pro and Team. Free includes it within the 10 runs a month.

What to give it

  • The current market frame buyers use today.
  • The unmet problem, in the buyer's terms.
  • Existing alternatives, including the status quo.
  • The wedge audience: who adopts first.
  • The evidence you have: results, customer words, product facts.

It reads your Brand Box Messaging part and project facts. Category definitions, names and pressure tests are treated as proposals for you to judge, not facts. It will not invent market-size statistics, customers or competitor facts.

Run it on the web

  1. Open the Quick tab and choose Category Creation under Positioning & Strategy.
  2. Enter your brief and run it.
  3. Copy the briefing into Claude or ChatGPT, or download it.

Run it in your AI

Run Category Creation for Tuskor. Buyers call us field service management software, but our edge is schedule recovery after same-day disruptions. Alternatives are spreadsheets and legacy dispatch tools. First adopters are HVAC and electrical contractors with 30 to 100 technicians.

Your AI calls pmmagent_elevate and writes the category narrative from the briefing. The reply names the workspace and your runs left.

Good output looks like

For Tuskor, the briefing sets six sections: - Why the existing category fails: where "field service management" breaks down for same-day disruption. - New category definition: three testable criteria and one pressure test, the strongest argument an incumbent would make and how the definition answers it. - Three category name options: one problem-led, one outcome-led, one analogy-led, each with a rationale and a one-phrase memorability judgement. - Core point of view and stakes. - Adoption wedge: the contractors you win first and why. - Proof agenda: the evidence to collect.

The finished asset is a category narrative of roughly 800 to 1,100 words with falsifiable claims.