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Launch Messaging

WEBYOUR AI

When to use it

Use Launch Messaging when a product, feature or new tier is about to ship and you need the messaging architecture before anyone writes copy: the story, the message for each audience, headline options and channel variants. It sits upstream of the announcement, the one-pager and the sales opener.

Available on Free, Solo, Pro and Team. Free includes it within the 10 runs a month.

What to give it

  • What is launching, and the launch state (GA, beta, preview, limited availability).
  • Who it is for: existing customers, new buyers, or both.
  • The before and after: what was painful or impossible, and what the buyer can do now.
  • Proof you have: a customer result, a measured figure, a quote. Only what you supply is used; nothing is invented.

It reads your Brand Box Voice and Messaging parts, plus the project's facts if you run it inside a project. If a core fact is missing, the briefing flags the gap instead of guessing, so fill those in and run again.

Run it on the web

  1. Open the Quick tab and choose Launch Messaging under Go to Market.
  2. Paste or type your brief.
  3. Run it, then copy the briefing, open it in Claude or ChatGPT, or download it. Your AI turns it into the finished messaging.

Run it in your AI

Run Launch Messaging for the Tuskor Route Optimizer launch. GA next month, for existing dispatchers and new ops leaders. Before: schedulers rebuild routes by hand every morning. After: routes rebuild in minutes when a technician calls out.

Your AI calls pmmagent_elevate, gets the briefing back, and writes the messaging in the same conversation. The reply names the workspace and ends with a runs-left line.

Good output looks like

For Tuskor Route Optimizer, the briefing sets up: - Launch narrative: a short story of the world before and after, anchored on one detail you supplied (the morning route rebuild). - Audience messages: one line each for the dispatcher, their manager and the economic buyer. The buyer line carries a figure only if you gave one. - Two headline options: one aspirational, one pain-relief. - Channel variants: an A/B pair of email subject lines, a LinkedIn headline, an in-product note and a sales one-liner. - Flagged gaps and assumptions: for example, "no customer proof supplied".

The finished asset is launch-ready copy for each of those slots, in your brand voice, with no invented numbers.