Write a brief that gets a strong result
A brief of three or four specific sentences beats a page of background. Give pmmAgent.ai the facts it cannot know, and let your Brand Box carry the rest.
What to include
- Who is buying. Role, company type and size. "VP Sales at a 200-person SaaS company" beats "sales leaders".
- The situation. The opportunity, its stage and what is at stake. Say what the reader is deciding.
- The competitor or alternative. Name it. Battle Card and Positioning Framework cannot work without one.
- Your strongest differentiator. One claim, with the evidence behind it.
- Proof you can source. Customer names you may use, figures you can back, quotes with permission.
- Constraints. Length, channel, tone, anything that must or must not appear.
Do not repeat what your Brand Box already holds. Voice, messaging and visual identity are added to every run, so leave them out of the brief.
Weak and strong
Weak: "Battle card for Tuskor."
Strong: "Battle card for Tuskor against unforcedsale. Our reps meet unforcedsale in late-stage evaluations with VP Sales buyers, and they keep losing on forecast accuracy. Our edge: forecasts built from rep activity, not self-reported stage. Proof: Tuskor customers cut forecast error from 22% to 9% in two quarters (our own customer survey, Q2). Keep it to one page."
What pmmAgent.ai will not do
It does not invent figures, customers or quotes. Anything it needs and you did not give is listed in the briefing as an assumption or open item for you to confirm, and a missing proof point shows as a gap rather than a made-up number. Competitor facts come from your brief, so supply the ones you can stand behind.
If a result looks thin, the cause is almost always a missing fact. Add it and run again, or edit the briefing and use Regenerate with edits in Quick.
Where the example text helps
In Quick and Strategic, the grey example in The brief box changes with each tool. It shows the shape that tool expects.